Color Effective

Color Effective - 107 Shades for Perfect Coloring
Excellent adherence to hair, total coverage of white hair, full color and exceptional long lasting depth of tone. A complete line for a delicate and reliable technical service: a combination of natural extracts and Vitamin C in Nouvelle® color nourish and moisturize hair, making it bright, shiny and silky.
Nouvelle New Generation products are precisely formulated to be the finest in the world.  Botanically-derived, earth-friendly and nourishing, the colors are famous for 100% grey coverage.  The shampoos and conditioners are ph balanced, and the wide variety of back bar and supporting retail lines make wanting to "buy it all" way too real.  Except for the high lift colors (which mix at 2:1), the colors in this line mix 1:1.
None of our products are tested on animals, and none of our ingredients are derived from environmentally sensitive regions of the world.