Its special ammonia-free, PPD-free formula does not attack hair and does not irritate the scalp. Lively is not a simple coloring cream, it is a true nourishing treatment that takes care of hair with its natural active ingredients. Two beauty allies from nature: sweet almond oil and extract of lotus flower, known since ancient times for their soothing, emollient, moisturizing and rejuvenating properties.
Even if you are using another company's color line, there is no reason why you should not have this product in your salon. You do not want to turn away a new or returning customer who indicates a sensitivity to hair coloring. The absence of ammonia and PPD almost guarantees irritation-free color that is long-lasting.  100ml, 3.4oz tubes in 50 shades. 
None of our products are tested on animals, and none of our ingredients are sourced from environmentally sensitive regions of the world

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